Serdar Kutucu

Designated COO

Design Hotels™


Instinct, Vision, and Creativity

Serdar Kutucu (Executive Vice President Brand & Strategy) joined Design Hotels™ in 2008 as Director of Business Development and played a pivotal role over the following years in shaping the company’s fine collection of more than 300 privately owned member hotels. An aesthete with a natural affinity for brands and design, Serdar has always had a keen instinct for architecture, design, brand narrative, and positioning. Consequently, he took over leadership of the distinctive Design Hotels™ brand in 2014, aligning the company’s brand ideation with its expanding vision to create original, meaningful hospitality experiences.


Combining his deep understanding of the travel industry and hoteliers’ needs with his wealth of experience in marketing, communications, and consultancy, Serdar decisively contributed to the strategic development and evolution of the brand and the company as a whole. As of December 2018, he will assume further responsibilities as designated Chief Operating Officer and Member of the Executive Board. Serdar, who holds a master’s degree in international business administration from the University of Vienna, brings the fundamentals and the creativity required to further drive innovation and consolidate internal processes while conveying company culture and positioning Design Hotels™ as as one of the industry’s most distinctive and highly valued brands.

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