Positioning for Our Shared Success Peter Cole 11 Oct 11:30am – 12:00pm Positioning for Our Shared Success Recap Overview Silent Knowledge Kjell Nordstrøm 25 Years and Beyond Claus Sendlinger Positioning for Our Shared Success Peter Cole The Evolution of the Brand Serdar Kutucu Creating an Integrated Service Portfolio Christian Malcher Challenge the Status Quo Wladimir Klitschko The Death of Retail Marc Schumacher The Long Now Ping Fu The Future Laboratory Martin Raymond & Chris Sanderson